老酒战略有效落地，舍得抢下市场先机？

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(211, 229, 0); line-height: 28px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(70, 76, 86); word-wrap: break-word !important;">文 | 云酒团队portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(70, 76, 86); line-height: 25.6px; white-space: pre-wrap; word-wrap: break-word !important;">（id：yjtt2016）

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portant; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 5px auto; padding: 0px; max-width: 100%; word-wrap: break-word !important; outline: none 0px !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">12月20日，由舍得酒业出品的大型诗乐舞剧《大国芬芳》走进无锡，开启了一场绚丽的文化盛宴。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">2020年以来，舍得酒业全面实施老酒战略，推出了一系列品牌、文化、产品及营销工作，力争“打造中国老酒第一品牌”。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">《大国芬芳》作为舍得文化品牌战略中的重要一环，以诗酒融合的形式，讲述舍得文化、美酒魅力的同时，也让“舍得酒，每一瓶都是老酒”的理念在消费者心中扎根。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">从11月起，《大国芬芳》在四川启动全国巡演，陆续走进海南、云南、江苏、广东、重庆等区域市场。借力全国巡演，舍得酒业不仅在各区域市场进一步夯实品牌，还吹响了春节的号角，提前锁定节前市场。

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; font-size: 20px; font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(66, 83, 163); word-wrap: break-word !important; outline: none 0px !important;">《大portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; font-size: 20px; font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(66, 83, 163); word-wrap: break-word !important; outline: none 0px !important;">国芬芳》掀起热潮，舍得经销商直呼“稳了”

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">随着绚丽的灯影变幻，一场跨越千年的美酒盛景，在无锡消费者的眼前缓缓拉开。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; background-color: rgb(248, 248, 248); word-wrap: break-word !important;">高祖酒酣击筑、李白斗酒诗百篇、贵妃醉酒赏花、陆游唐婉凤钗绝唱……一连串传奇典故，中华上下五千年形成的酒礼、酒趣、酒事，在优秀舞者们的演绎之下唯美重现，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">通过中国诗酒文化连缀起与酒最相称的故事，讲述了一部关于酒的中国文化史portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">可以说，《大国芬芳》不仅给现场观众带来了高品质的艺术享受和精神洗礼，也让现场观众领略到了穿越千年而来的白酒之美。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">据悉，《大国芬芳》作为舍得酒业开展文化惠民的重点项目，是我国首部以酒为媒的大型诗乐舞剧，于2018年首演后，便迅速收获业内外口碑成功“出圈”，并通过巡演欧美各国，让中国白酒文化之美传向全世界。

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">有剧评人表示，《大国芬芳》将酒文化创新融于舞台表演，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">以更具现代审美的方式演绎白酒文化，帮助观众真正走进人物的内心，感受白酒的魅力portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">在演出结束后，有观众现场表示，“今天终于欣赏到了舞剧极致的艺术，十分震撼，没想到酒文化还能这样表演，有机会我还想二刷、三刷。”

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">而在舍得酒业经销商、宜兴市氿安商贸有限公司总经理孙建平看来，《大国芬芳》在无锡掀起的热潮，给自己吃下了一颗定心丸。

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">“今年春节应该稳了。” 孙建平表示，通过巡演，舍得在消费者间的名气逐渐提升，已经可以预见舍得老酒在春节旺季热销的盛况，“portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">除了《大国芬芳》，今年舍得老酒战略的落地和相关市场推广活动，帮助我们提前锁定了基本盘portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。”

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">在孙建平看来，《大国芬芳》也为酒业打造了一个宣传范本，一直以来，消费者对白酒文化的认识局限在酒桌文化，没有形成全面或系统的认知，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">通过文创融合的新形式，不仅展现了白酒之美，也为舍得筑起了品牌文化高地portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">接下来，舍得还将带领《大国芬芳》走进苏州、盐城等城市，通过对文化的打造，进一步提升舍得品牌在江苏市场的知名度与美誉度。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; font-size: 20px; font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(66, 83, 163); word-wrap: break-word !important; outline: none 0px !important;">完善四代产品矩阵，舍得引领老酒市场

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">“舍得酒正在以真实年份老酒被更多消费者熟知和认可，这对促进改变白酒行业年份酒乱象发挥着重要作用，引领中国白酒品质升级。”今年11月，胡润研究院发布《2020中国老酒白皮书》，点赞舍得老酒对老酒品类发展和助推老酒市场发展的引领作用。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">白酒消费理念正向“喝少点、喝好点”转变，并逐渐形成巨大的行业风口。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">此前，面对以国内大循环为主体、国内国际双循环相互促进的新发展格局，舍得酒业副董事长、总裁蒲吉洲表示，“双循环”是成就舍得“中国老酒第一品牌”的重大机遇。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">“立足当下、谋局未来，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">以老酒战略为核心，舍得将品质和文化做到极致，讲好中国老酒故事，持续提升品牌影响力、企业竞争力portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。” 蒲吉洲说。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; text-align: center; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">依托独一无二的生态环境、“六老”酿造技艺、12万吨优质老酒储量，舍得筑起了浓香老酒品质标杆。同时，通过深入布局老酒战略，将老酒从小众的收藏圈带到大众消费市场，让广大消费者喝到高品质老酒。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">今年3月，第四代品味舍得正式发布。采用“原酒坛储年份+灌装出厂”双年份标识，第四代品味舍得让消费者“所见即所得”，引领中国酒业进入“双年份、真老酒”时代。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">8月，以“舍得老酒，酩动京城”为主题的舍得老酒发布会在北京举行。品味舍得（藏品）、智慧舍得（藏品）升级版等两款老酒产品正式上市。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">除此之外，天子呼、沱牌80年代/90年代等藏品系列老酒，沱牌·上品、舍得·大师手工版、舍得·大师匠心版等区域定制老酒产品的上市，进一步完善了舍得老酒产品矩阵。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">以全国化的老酒产品与区域定制老酒产品两大方向并行，通过双管齐下的老酒战略布局，舍得基本完成四代升级，迅速建立舍得老酒市场话语权。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; text-align: center; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">3

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; font-size: 20px; font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; word-wrap: break-word !important; outline: none 0px !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(66, 83, 163); word-wrap: break-word !important; outline: none 0px !important;">老酒战略有效落地，舍得抢下市场先机？

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">今年以来，舍得宣布全面实施老酒战略。基于此，舍得通过一系列品牌打造及市场推广活动，在老酒人才培养、知识培训、老酒产品体系、技术赋能等方面挖掘老酒价值，助推老酒战略落地。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">首先，舍得通过举办老酒论坛、老酒培训班、老酒大讲堂、老酒寻根之旅等论坛活动，启动了老酒爱好者培育计划。并借助小组知识竞赛、故事会等新颖的形式，寓教于乐，向经销商与老酒爱好者传递老酒知识，深度挖掘老酒价值。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">其次，舍得通过与阿里拍卖、歌德盈香、酒仙网等平台达成战略合作，以多渠道、多维度的高效传播，在消费者心中留下了舍得老酒的印记。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">再次，舍得先后在深圳、西安、杭州、太原、南宁等地举办多场老酒战略推介会，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">围绕全国重点市场加大推广，并通过高端品鉴会锁定目标消费者，帮助经销商做好产品动销工作portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">从某种角度而言，舍得老酒战略的落地也进一步赋能经销商，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">带动经销商关注老酒消费者的培育，做大老酒市场规模portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">“明年我也会针对老酒做系统规划，争取在舍得的帮助下做到1000万市场。”孙建平表示，目前老酒正处于风口，未来也会加大投入，最大程度抢占当地老酒市场份额。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">在全面落地老酒战略的同时，近年来舍得还通过挖掘优秀传统文化素材，打造《大国芬芳》诗乐舞剧、玩酒节、沱牌舍得文化旅游区等文化创新内容，portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; color: rgb(67, 82, 163); text-align: left; caret-color: rgb(255, 0, 0); font-family: 微软雅黑; word-wrap: break-word !important;">讲好品牌故事，筑起品牌文化高地，获得消费者的情感认同。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">此外，为进一步占领节前市场高地，舍得潜心打造 “无处不春风品鉴套装”“指点江山杯酒具套装”两款文创礼盒，推出2021春促活动。

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portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; text-align: center; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">在2021年1月10日至2月28日期间，凡是一次性购买舍得酒一箱，赠送价值218元的“无处不春风品鉴套装”一盒；购买舍得酒五箱，额外赠送价值498元“指点江山杯酒具套装”一盒。

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">

portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: -apple-system-font, blinkmacsystemfont, arial, sans-serif; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1.5px; word-wrap: break-word !important;">portant; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; max-width: 100%; cursor: text; color: rgb(94, 94, 94); font-family: 微软雅黑; word-wrap: break-word !important; outline: none 0px !important;">可见，以文化赋能，文化创新正在成为舍得品牌突围的利器。通过老酒战略的落地，舍得构筑起了老酒竞争的优势壁垒，也为舍得提前锁定春节消费市场赢得先机。

以上是网络信息转载，信息真实性自行斟酌。